In a move that has sent shockwaves through the K-pop industry, NewJeans, one of HYBE's most successful groups, has announced their departure from ADOR, a subsidiary of HYBE. The decision, reportedly spurred by claims of mistreatment and management issues, marks a significant chapter in the group's journey.
K-pop group NewJeans, renowned for their innovative sound and trendsetting style, recently made headlines with their decision to leave ADOR, a subsidiary of HYBE Corporation. Their departure has been attributed to claims of mistreatment and mismanagement within the company, leading fans and industry experts to speculate about what caused the breakdown of their relationship with one of K-pop's leading entertainment labels.
Reports suggest that NewJeans had long-standing issues regarding creative control and fair treatment. Sources indicate that their dissatisfaction escalated when Min Hee Jin, the former CEO of ADOR and the visionary behind NewJeans’ success, resigned from her position due to conflicts with HYBE’s management. Min Hee Jin’s departure, accompanied by allegations of document falsification and shareholder conflicts, created significant tension. NewJeans, who had openly supported Min Hee Jin’s leadership, reportedly threatened to terminate their contracts if management did not take corrective actions.
This bold move by NewJeans underscores their commitment to their artistry and well-being, even at the risk of leaving one of the most influential labels in the K-pop industry. Fans, collectively known as Bunnies, have rallied behind the group, praising their courage to stand against mistreatment and advocating for their future success.
The K-pop girl group is best known for many hit songs, including "Hype Boy", "Ditto", "ETA", and their latest release, "How Sweet". These tracks have solidified NewJeans as a global phenomenon, with a unique blend of retro and modern sounds that resonate with fans worldwide. Their music continues to captivate listeners, fueling anticipation for what lies ahead in their next chapter.
Watch NewJeans (뉴진스) 'How Sweet' Official MV Now!